Saturday, August 05, 2006

Globalization in a flat world

Before I come to my interesting tibit here is a little background on the subject: "Vegetarian Food on International Flights". On International flights we have to order special meals when we book our ticket because a vegetarian meal is not an accepted standard option on International flights. So we can order stuff like Asian Vegetarian or Western Vegetarian. Plus we have to specify we are ok with dairy products otherwise we get no desert and some excuse for butter with the bread. On some airlines if you request a vegetarian meal they will give you the lowest common denominator that is dairy-free, low-calorie, sugar-free in addition to being vegetarian. No prizes for guessing how bad such a meal tastes.

The last two trips I have gone to India I have flow Northwest-KLM. Last year on KLM instead of bringing us our "special meal" during mealtime the stewardess came and asked, "Would you like chicken or vegetarian curry?". Note this is on a flight going from Detriot to Amsterdam and not some direct flight in and out of India. A guy sitting a couple rows behind us was quite appalled at his given choices. He asked the stewardess whatever happened to the traditional choices of beef or chicken. A similar thing happened this year too. Again the standard choices were chicken or vegetarian curry. The option for the sides were a crossiant or aloo parantha (its a kind of stuffed Indian bread). The guy sitting behind was curious why there was a standard vegetarian option. The stewardess explained since they were getting so many requests for special meals, a.k.a vegetarian meals, it was getting hard for the airlines to keep track of them and manage them. It was more cost effective for them to have the vegetarian meal as a standard option.

This makes you think that globalization in a flat world is very multi-directional. If there are American food chains in India there is Indian food on an flight operated by an American airline flying from the US to a city in Europe.

1 comment:

happyralph said...

I was recently on a KLM flight where I was offered a 'vegetarian pasta', just to be sure I said, I would take the 'vegetarian meal' and was given it. The pasta was veggie, but the salad had chicken in it... A long story!