- holding the door open for someone right behind you;
- helping a passer-by pick up a dropped newspaper or pile of documents;
- thanking shoppers after their retail experience.
After reading the list I wasn't surprized at all Mumbai was at the rock bottom. Another interesting observation to make most of the Asian countries surveyed are towards the lower end of the spectrum. Here is why the survey is a totally unfair comparison. They are judging cities across the world based on the definition of the etiquite in the western culture. Holding open a door for someone right behind you is a very western defintion of etiquite. None of the major Asian cultures subscribe to this idea as a notion of civility. Some people who have been exposed to a western education will prescribe to the notion others won't.
Thanking shoppers after their retail experience is a different kind of problem. There is a totally different dimension to this problem. Here is the key difference in the retail markets of the US vs India. In the US retail items are marked anywhere between 100-500 percentage profit range depending on the item. Selling one item is considered a succesful sale. However, in India the retail markup is not very high. The profit margins can range from 10-30 percent. To make the same money has the US counterparts, the salespeople have to sell 10 times more. In the process the sweet smile on the face, the sing-a-song "may I help you", "thank you for shopping with us", "are you finding everything all right" goes away. The focus on schmoozzing each client is not possible when you are trying to maximize the sale and not the experience of shopping
For this to have been a more credible survey, it would have been nice if they had distingushed between the western and eastern idea of etiquitte.


